Social media has become pervasive as a market space in recent times and there is little doubt that it will surely become the largest, and probably the most unpredictable market there is right now. Because of its rich diversity, it is important to use analytical tools on social media carefully. Not all tools fit all the data and hence, four distinct types of analytical procedures have emerged out of this scenario. Analysts have realized the infinite possibility of social media and its exponential ability to spread the news and hence, they have categorized such data explosion according to the needs and their potentials. Descriptive analytics Among social media analytics or SMA, descriptive type is probably the simplest that gives account of the proceedings in the social media by aggregating data in terms of visualizations, reports and clustering. To formulate a business opportunity, such type of analytics works on readily available data like user comments to understand the trends, moods...